Reconnect, Engage, and Automate Marketing to Alumni
Finding highly qualified donors, activating previous donors, and encouraging non-donors is getting harder than ever. Using outdated technologies or manual processes while marketing to X & Y generations, who have grown up on technology, makes the task all the more difficult.
SugarBush delivers a completely automated marketing solution called "Fundraising 2.0" to help you reconnect, engage, and automate your cross-channel marketing efforts to increase alumni contributions.
Turn more alumni into actively participating donors.
Our solution tracks, grades and scores donor leads based on personal preferences and behaviors. A-B alumni donor leads are passed to gift-giving officers while C-D donor leads are nurtured until they are ready to contribute.
Additionally, Fundraising 2.0 can help alumni departments with the following:
- Reconnect with donors and non-donors using relevant, automated communication driven by data you have previously collected
- Capture and profile for new data to get visibility at the moment that most influences the decision to donate
- Engage in a meaningful way leveraging social media, your alumni portal, past giving and events to build on the relationship
- Automate to reduce staff time spent on marketing with solutions that measure gift- giving and overall fundraising success
- Increase Giving to optimize giving and measure online (and offline) initiatives
- Measure and track all interactions for cross-channel marketing to build best practices that increase effectiveness and build a repeatable ROI
Learn more about our marketing management solutions like Fundraising 2.0 to help maximize your interations and results with your alumni. Contact us to learn more
