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Marketers face many complex challenges. Proving the value of the marketing function, aligning sales and marketing and closing the loop to sales to name a few. The market is changing fast and it is very difficult to keep up with the latest strategies and technologies. A competitive advantage and focus at SugarBush Media solutions is to keep our pulse on the market for our customers. As we research, learn and understand new strategies and technologies we also work to implement those for our customers. We are honored to meet the needs of most industries looking for marketing solutions and ways to measure the performance of their marketing initiatives. Here are just of few of the industries we are serving. Visit our site to learn more about the solutions we are delivering. Partial Listing Industries Served: Business Services, Entertainment, Travel, Insurance, Healthcare, Manufacturing, Retail, Telecommunications, Education, Government, High Tech, Financial, Not-for-Profit, Publishing, Software. Business Services
Many businesses today are faced with new challenges in marketing today. Long sales cycles, reaching decision makers, measuring marketing performance and generating sales ready leads to name a few. SugarBush Media Solutions helps businesses incorporate the latest Web 2.0 technologies, social media platforms, end-to-end Emarketing and Direct marketing campaigns to meet your strategic objectives. - Develop online media to reach customers, community groups and special interest groups
- Create blogging and RSS mash-ups to increase influencing
- Content management systems to align sales, marketing, engineering and operations for Web 2.0 applications
- Gaining website visibility with organic search and search optimization
- Rapidly build customized landing pages and Microsites Execute targeted email campaigns
- Optimize your SEM spend with robust web analytics
- Publish eNewsletters and blogs and create complete event registration
- Incorporate best-practice lead scoring/grading
Manufacturing
The market place is changing and manufactures need to find new ways to reach their customers in this new digital marketplace. SugarBush Media Solutions is meeting the unique needs of manufacturers with a number of marketing solutions and here are a few for starters. Marketing OnDemand: Developing online marketing solutions that allow sales channel partners to access organizations marketing campaigns. These solutions activate dealer distributor channels to increase participation in promotions and active sales channel to sell more products. - Allow easy access for partners to champion the manufacturers brand 24/7 and allow flexibility for sales channel partner to edit and order marketing materials OnDemand
- Align dealers distributors to active promotions all at one time or by region of the country
- Increase time to market for new products or promotions Allow those closest to the customer to sell based on their customer needs
- Channel Marketing: Align sales channel partners with active company promotions and go to market campaigns. These solutions allow manufactures to have visibility into the sales channel partner’s sales pipeline, help them leverage best practices and deliver predictable sales.
- Sales channel partners access multi-channel-marketing campaigns including email, direct mail and landing pages with approved messaging and graphics Leverage manufactures campaigns across multiple dealer distributors to lower overall costs of marketing ensure best practices
- partners to communicate and generate sales ready leads with all digital media channels, approved landing pages, nurture and lead grade inquiries to increase revenue
- Gain visibility into the partners sales pipeline to properly budget and forecast future sales
Education
Educators are beginning to face a number of new challenges enrolling students. Decreased state funding, current job market softening, and the common application to name of few. SugarBush Media Solutions has a number of solutions for education addressing the current challenges in the marketplace. Improve Search: - Our relevant search programs allow you to increase response and query those most interested into next steps.
- Increase response rates to search campaigns with individualized multi-channel campaigns
- Capture data and insights to learn where the student is the decision process
- Save your view book and postage costs and send only to the most interested students
- Drive students to events to increase yield and conversion
Increase Yield: - Our build a brochure program that delivers a custom view book based on student expressed needs and desires
- Integrate Conditional Websites - that deliver instant gratification to students who want information now, them drive that student to a current event
- Capture Data - to shape future marketing initiatives to increase yield Make Leads Manage Leads & Convert Students:
- Rapid Campaign Deployment – create and execute eMarketing campaigns in minutes and instantly track student prospect responses.
- Landing Pages and Surveys – create a library of standards-based landing pages, pre-registration and student interest surveys without having to know programmatic HTLM.
- Student Lead Management – track responses and pass qualified leads based on an industry best practice scoring model that takes into account survey responses, web interactions and any past lead history. Once scored, leads are either passed into your admission representative, registration solution or filtered back into our Campaign Manager for further automated nurturing.
- Trigger-based campaigns – create automated multi-stage campaigns to stay in touch or take action against leads based on your pre-determined criteria. Analysis – Track campaign performance and ROI in near real time.
Click to See our Build A Brochure Program> HiHigh Tech
Our team can develop a look and fell that can compete with virtually any enterprise. You are only part way there as your marketing need to perform. SugarBush Media Solutions can help marketing and sales in a number of ways. - Assist with a strategic marketing plan with a focus, timeline, budget and milestones
- Design and build high-end look and feel marketing materials and
- Deliver Web 2.0 applications that increase visibility
- Build a repeatable return on marketing performance
- Measure the effectiveness of all marketing campaigns
- Generate sales ready leads for sales
- Execute end-to-end direct marketing and eMarketing campaigns
- Optimize your SEM spend with robust web analytics
- Publish eNewsletters and blogs and create complete event registration
- Incorporate best-practice lead scoring/grading
- Manage and control the marketing activities of your reseller and sales channel partners
Health Care
New media for healthcare is not a trend anymore and must be part of the marketing mix. As consumers gain access to healthcare through various online media channels healthcare professionals will be tasked with ensuring information is timely, accurate and meets regulations. SugarBush Media Solutions helps health care organization incorporate the latest Web 2.0 technologies, social media platforms, end-to-end Emarketing and Direct marketing campaigns to meet your strategic objectives. - Develop online media to reach patients, community groups and special interest groups
- Create Healthcare blogging and RSS mash-ups
- Content management systems for
- Web 2.0 applications Gaining website visibility with organic search and search optimization
- Rapidly build customized landing pages and Microsites Execute targeted email campaigns
- Optimize your SEM spend with robust web analytics Publish eNewsletters and blogs and create complete event registration
- Incorporate best-practice lead scoring/grading
Innovative Marketing. Better Results. SugarBush Media Solutions Our Mission: Deliver a competitive edge improving processes, marketing management solutions and increase ROI for our clients Our Vision: Be recognized as the leading provider of new strategies & leading edge technology solutions for our clients. Start today and deliver a consistent return on your marketing investments. Learn more about what our Marketing Management Solutions can do for you. Contact Us: 1.800.835.8917 |
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