Increase Enrollment With Marketing Automation

As a graduate admissions professional, you know that traditional marketing practices are becoming less and less effective every day. Yet the demands placed upon you to grow enrollment haven’t slowed down at all. With SugarBush's marketing automation solutions, you will find fresh and innovative ways to reach new potential graduate students, and watch your enrollment levels expand in a cost-effective and measurable way.

Meeting your demanding enrollment objectives with SugarBush.

SugarBush can help you address these challenges with new strategies and leading edge technologies that increase response and graduate enrollment by:

• Integrating cross-channel media to be more interactive and engage with potential graduate students
• Profiling and capturing information about what potential graduate students care about
• Connecting institutional offerings with graduate student needs with automation
• Automate marketing processes to increase efficiency and capture more graduates
• Stretching budgets that have already been slashed to get more marketing for less
• Automating complex cross-channel campaigns and marketing processes
• Automating processes to free up your time to concentrate on more face-to-face engagements

Here are some additional strategies and technologies for admissions professionals:

Capture data with SNAP (Student Needs Analysis Process).
The SNAP process is used early on, before marketing begins, to understand the graduate program’s value proposition and match it to student needs. This process can be completed in just two weeks, after which results can be delivered for review and implementation of cross-channel marketing initiatives can begin.

Search for new prospects with Smart Microsites.
Attract graduate students with individualized, cross-channel marketing. Available and profiled data is used to send relevant communications to prospective students. Student interactions are measured across all media channels, giving you clear insight about which media is working and which is not. Online dashboards report and measure results in real-time to assist in decision making processes and facilitate predictable, repeatable ROI.

Close the loop to enrollment with Campaign Manager .
With SugarBush’s Campaign Manager, communications are pre-developed and automatically delivered. Student prospects are scored and graded based on interaction, fit and behavior. All activity is tracked and student leads are sent to the sales department in real-time. And management gets insight and custom reports highlighting the best-performing media and response rates.

Learn how your institution's graduate program can engage students in a relevant way to increase the effectiveness of your marketing results from search to inquiry to application and enrollment. Contact us to learn more