Increase Distributor Participation & Gain End-User Insight

Manufacturers are more like marketers today, as they build and promote products that solve their customers’ problems. But how can manufacturers effectively gain insight about customer needs when they are two to three distribution levels from the end user? Finding ways to expand distributor participation and visibility on the sales pipeline further complicates the problem, as manufacturers strive to anticipate need and drive demand.

Motivating & activating distribution.
SugarBush provides manufacturers with innovative marketing technology solutions that can help distribution go to market with effective promotions for their product lines. These marketing solutions are developed by SugarBush, and the manufacturer offers the solutions to their distribution or channel partners. Distribution & manufacturers get the orders, along with insights about customer needs. Manufacturers are then free to drive production and foster further participation.

Here are some of the technology solutions SugarBush offers manufacturers to capture market share and gain insights on partners' sales pipeline and end customer needs:

Marketing OnDemand
SugarBush develops online marketing solutions that allow sales channel partners to access manufacturers’ marketing campaigns. These solutions activate distributor channels to increase participation in the promotion of products and services, and they can effectively help to activate sales channels to ultimately sell more product.

With Marketing OnDemand, there are several key advantages:

• Marketing OnDemand facilitates easy access for partners to champion the manufacturer’s brand 24/7 and allows flexibility for sales channel partners to edit and order marketing materials
• Manufacturers get a custom web portal where distribution can access all marketing materials. Distribution can place orders 24/7 to run promotions or sell products of choice
• Distributors are aligned to active promotions -  all at one time or by region of the country
• Time to market new products, services or promotions is significantly decreased
• Allows those closest to the end user to sell based on specific customer’s needs

Channel Marketing
SugarBush aligns distribution to activate manufacturer promotions and go to market campaigns. These solutions allow manufacturers to have visibility into the channel partner’s sales pipeline, helping them to leverage best practices and deliver predictable sales results.

With Channel Marketing, there are several key advantages:

• Sales channel partners access multi-channel marketing campaigns including email, direct mail and landing pages with approved messaging and graphics
• Manufacturers’ campaigns are leveraged across multiple dealer distributors to lower overall costs of marketing and ensure best practices
• Allow partners to communicate and generate sales-ready leads with all digital media channels, approved landing pages, and grading and nurturing inquiries to increase revenue
• Gain visibility into the partner’s sales pipeline to properly budget and forecast future sales

SugarBush's Marketing OnDemand and channel marketing solutions are full-featured marketing management tools that manufacturers can leverage to increase the effectiveness of marketing efforts and resources. 
Contact us to learn more