Email Marketing

Campaign Manager Product Sheet

Capture, manage and nurture leads. Deliver more qualified leads to sales.

Today, tracking open rates and click-throughs is only telling you part of the story. Valuable insights can be captured that address opportunities that can drive revenue for Email marketing campaigns and close the loop to sales.

What measurable revenue is your email marketing delivering?
Are open rates and click-throughs your measurement?
Are you filling up your sales pipeline?

Trade up from the "ready, load and shoot" method and experience Campaign Manager

Overview
Features
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Email Marketing – Campaign Manager

Our Email Marketing Solutions can track the leads and close the loop to sales. Email Campaigns can now be measured at critical steps that drive revenue.

Ease of use: We can quickly design, test, and launch email campaigns. Save time with pre-populated survey registration forms.
Quick Analysis of Results: Automatically track number of emails opened, clicked through, bounced or opted out. Execute campaign changes in real time for unprecedented marketing agility.
Create Personalized, Response-based Customer Experiences: automatically follows up with the interaction most likely to engage the prospect -- i.e.: Webinars, white papers, or passing the hottest leads directly to sales.
Close The Loop To Sales: Fill your pipeline with qualified leads. Nurture and score leads and pass only sales ready opportunities to sales

Email Marketing

Template approach reduces work by re-use of successful emails. Leverage best practices to optimize response rates.
Personalize emails with customer and survey response data. Target and personalize your messaging to the individual prospect.
Step by step wizard guides email campaign creation. Manage more email campaigns with less effort.

Intelligent List Management

Use Dynamic Lists to target prospects with the greatest propensity to become customers. Increase the response to your marketing efforts.
Unsubscribe management allows customizable preferences. Ensure you are compliant with ever-changing legislation.
Automate analysis and segmentation to focus your efforts on the creative aspects of campaigns.
Testing and Deliverability
Preview emails in various browsers. Make certain your creative is well-received by the prospect and it looks the way you intend.
See which client's inbox received campaign emails. Learn how to improve deliverability to increase response rates.
Content assessment identifies problem keywords and html. Increase the probability your message is heard.

Sending Emails

Fail safe mechanism to make certain only quality assured campaigns are released. Ensure you never send incomplete content.
Scheduled delivery based upon responses. Create your campaigns when you want to and deliver them when your prospects want them.
Intelligent automation of trigger emails based upon prospect behavior, response, etc. Focus your efforts on the creative not on the mundane.