August 16, 2010 - Why a new logo? Significant changes in the market are taking place and we believe a logo must be relevant. Our
new logo depicts is designed to depict the two-way communication that organizations need to have with customers and prospects. By creating a two-way conversation, organizations are able to gain a better understanding of what their customers' needs are.
According to Mark Parent, "Today, over 60% of our revenues are generated through the delivery technology based marketing solutions. We are a technology driven marketing company and we help our customers measure the effectiveness of the marketing efforts. Our logo must speak to relevancy, media, technology and the web."
The market is changing, it's a lot about technology:
- Smartphone application users will grow 112% in 2010
- Mobile based social networking is forecasted to reach 770 million by 2012.
- Social media network membership will top 600 million by 2012, according Jupiter Research
- Social networks are evolving fast, Facebook.com generates over 1,191,373,339 page views per month
Customer behavior is changing, access to the web and technology is driving the trend:
- Customers are shutting down to mass media, one-message-to-all communications
- Customers expect digital web response channels to learn more about your products and services
- Today's customers are better informed about products and services, and in some cases, customers know more the organization's sales staff
Management expectations are changing:
- Management is requiring greater accountability, visibility and yield within their marketing departments
- Increased demand for deeper analytics and predictive modeling to improve customer economics and lifetime value
- Greater access to customer insight and intelligence allowing better segmentation, personalization and efficiency of marketing spend
Our new logo is designed to reflect this new set of market insights, and SugarBush Media Solutions will continue to evolve based on customer needs and requirements.
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About SugarBush Media Solutions:
SugarBush Media Solutions Delivers Marketing Management Systems for Education and Business to Business that are designed to increase marketing efficiency and convert prospects into revenue. SugarBush’s technology based marketing solutions were developed to meet the continuously growing need for customers to leverage marketing metrics and analytics to find the best marketing mix. Gaining insights and visibility on marketing and processes allows organizations to build best practices to deliver repeatable and predictable Return On Investment (ROI) on marketing initiatives.
For more information about SugarBush Media Solutions:
Website: www.sugarbushms.com
Contact: Media Relations
Phone: 1-800-834-4910
Email:
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