March 10, 2011 - Baldwin-Wallace College launches events program with SugarBush Media Solutions.
Today SugarBush announced the lauch of the Baldwin-Wallace College Junior Visit Day Engagement Program. SugarBush was hired to develop a comprehensive lead generation program for Baldwin-Wallace to attract more prospect students to the event.
Mark Parent, President of SugarBush commented. "This is one of many events for Baldwin-Wallace. What is learned on this program will relate to other events. We plan to build best practices that will deliver improved and predictable results on all Baldwin-Wallace events".
SugarBush will leverage their leading edge Relationship Marketing Automation platform to first build a baseline with metrics to identify media channels that are delivering acceptable Return On Investment (ROI), and identify underperforming channels or waste in the marketing spend. Once a baseline is established Baldwin-Wallace will be able to roll out this program for other events.
About Baldwin-Wallace College:
Baldwin-Wallace College is a private, liberal arts based Methodist-related college offering bachelor's and master's degrees, certificates and professional education programs located in Berea, Ohio. After over a century and a half, B-W is still characterized by leadership and innovation. The liberal arts remain at the center of the academic program, but they are augmented by opportunities to explore career options and develop professional skills..
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About SugarBush Media Solutions:
SugarBush Media Solutions delivers Marketing Technology Solutions for education and Business to Business that are designed to increase effectiveness, decrease costs and increase ROI. SugarBush’s marketing technologies were developed to meet the growing need for customers to leverage marketing metrics and analytics to find the best marketing mix and identify waste in marketing. Gaining insights and visibility on marketing allows organizations to build best practices that deliver repeatable and predictable ROI.
For more information about SugarBush Media Solutions:
Website: www.sugarbushms.com
Contact: Media Relations
Phone: 1-800-834-4910
Email:
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