May 3, 2011 - SugarBush announced today the launch of a comprehensive summer melt program for SVSU. This program is engineered to engage accepted students and generate maximum freshman yield for the upcoming fall semester.
SugarBush has designed a fully customized program to fit SVSU's specific communication needs. The program will run from May to September 2011.
Mark Parent, president of SugarBush, commented, "Our marketing platform is a perfect fit for SVSU. It ultimately comes down to leveraging the right technology with the right engagement strategies. The most successful programs combine ideas from all stakeholders with clear goals and marketing measurement."
SugarBush will leverage their leading-edge Relationship Marketing Automation platform to build a baseline measurement. Metrics will identify media channels that are delivering acceptable Return On Investment (ROI) and underperforming channels or waste in the marketing spend
Discover SVSU:
What will you discover at SVSU? Your passion and talents, leadership skills, new friends and academic programs designed by faculty who are enthusiastic about teaching and seeing you succeed. And the price tag? The lowest tuition of Michigan’s fifteen public universities. Select from over 70 undergraduate majors, over 11 graduate programs, or post-baccalaureate teacher education certification and endorsements.
Web www.svsu.edu
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About SugarBush Media Solutions:
SugarBush Media Solutions delivers Marketing Technology Solutions for education and B to B, that are designed to increase effectiveness, decrease costs and increase ROI. SugarBush’s marketing technologies were developed to meet the growing need for customers to leverage marketing metrics and analytics to find the best marketing mix and identify waste in marketing. Gaining insights and visibility on marketing allows organizations to build best practices that deliver repeatable and predictable ROI.
For more information about SugarBush Media Solutions:
Website: www.sugarbushms.com
Contact: Media Relations
Phone: 1-800-834-4910
Email:
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