SugarBush Media Solutions hired by Rochester College to leverage their Engagement Marketing Automation Platform plus their unique online 21st Century Viewbook in order to maximize ratio of student searches to student applications.
Rochester Hills, MI - August 4, 2011
SugarBush Media Solutions, a marketing solutions innovator for the past quarter century, was recently hired by Michigan’s Rochester College to revamp and revitalize the institutions ratio of student searches to student applications. The plan behind this partnership is to build a baseline of all marketing and interactions early on as a means of maximizing the effectiveness of all future marketing efforts.
Not only will the SugarBush Engagement Marketing Automation Platform be utilized as a means of better engaging, capturing, managing and automating all of Rochester College’s marketing communications, this customized cross-platform marketing push will also include the SugarBush Media Solutions unique online 21st Century Viewbook.
According to Mark Parent, President and CEO of SugarBush Media Solutions, this revolutionary Viewbook works to engage all prospective students by initiating an “immediate download of a digital Viewbook that speaks directly to that student’s major, favorite extracurricular activities, sports and campus life. What’s more, a follow up 4 page, 8.5” x 11” viewbook will also be mailed and delivered to engage that student and their parents.”
About Rochester College:
Situated in the historic city of Rochester Hills, Michigan, Rochester College cultivates academic excellence, principled character, servant leadership, and global awareness through a rigorous educational experience that integrates liberal arts and professional studies within an inclusive Christian heritage. Specialized programs in education, nursing, business, psychology, and religious studies prepare RC’s graduates both for productive careers in the marketplace and for advanced studies at graduate and professional schools. For more information on Rochester College, visit: http://www.rc.edu/
About SugarBush Media Solutions:
SugarBush Media Solutions delivers Marketing Technology Solutions for education that are designed to increase effectiveness, decrease costs and increase ROI. SugarBush’s marketing technologies were developed to meet the growing need for customers to leverage marketing metrics and analytics to find the best marketing mix and identify waste in marketing. Gaining insights and visibility on marketing allows institutions to build best practices that deliver repeatable and predictable ROI. For more information on SugarBush Media Solutions, visit: sugarbushms.com
Contact:
Sugar Bush Media Solutions
Media Relations Department
1-800-834-4910
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