Lourdes College has brought on SugarBush Media Solutions to help maximize marketing effectiveness to qualified undergraduate students via social networking and marketing automation platforms; plan will identify most successful marketing channels and eliminate wasteful efforts.
Sylvania, OH - August 18, 2011
In an effort to eliminate wasteful marketing efforts and better attract the most qualified and interested prospective students, Lourdes College has called upon the veteran marketing technologies firm SugarBush Media Solutions for help. The intended result of this new and exciting partnership will be the leveraging of SugarBush’s Engagement Marketing Automation Platform to better attract, capture data, manage and automate all of the university’s marketing communications to prospective students. In addition, the SugarBush solution is designed to:
- Identify engaged students
- Increase undergraduate applications
- Increase qualified student enrollment
- Measure marketing effectiveness across the board
- Execute an effective and balanced marketing mix
According to Mark Parent, President and CEO of SugarBush Media Solutions, SugarBush’s comprehensive program “will be cross-channel and include a Fangating and Promotional Facebook app. This app will be designed to capture prospect inquiries into our Relationship Marketing Automation platform which will allow us to do ongoing conditional marketing, engagement scoring and identify qualified engaged student prospects for Lourdes.”
To date, SugarBush Media Solutions has used their 25+ years of experience to help more than 45 educational institutions utilize leading edge technologies and marketing savvy to solve their marketing business problems. The SugarBush team works with universities and colleges to solve their specific marketing business problems by measuring all incoming channels and identifying those that work, others that need improvements and those that need to be eliminated altogether. By working with customers as opposed to selling them a product they need to learn, SugarBush builds best practices that delver repeatable and predictable ROI.
About Lourdes College:
Lourdes College of Sylvania, Ohio is grounded in the Franciscan values of learning, reverence and service, and is known for its quality academic programs and the personalized attention afforded to our students. Situated on 113 wooded acres, Lourdes also offers many community outreach programs. For more information on Lourdes College, visit: http://www.lourdes.edu
About SugarBush Media Solutions:
SugarBush Media Solutions delivers Marketing Technology Solutions for education that are designed to increase effectiveness, decrease costs and increase ROI. SugarBush’s marketing technologies were developed to meet the growing need for customers to leverage marketing metrics and analytics to find the best marketing mix and identify waste in marketing. Gaining insights and visibility on marketing allows institutions to build best practices that deliver repeatable and predictable ROI.
For more information on SugarBush Media Solutions, visit: www.sugarbushms.com
Contact:
Sugar Bush Media Solutions
Media Relations Department
1-800-834-4910
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