Metrics & Analytics Increase Fundraising Efforts
As a Fundraising executive, you need to meet the mission and goals of your organization. SugarBush has developed "Fundraising 2.0" which delivers marketing metrics and analytics on all of your cross channel marketing efforts to help you engage donors and non-donors in a relevant manner. Having insights on what marketing is working and what's not, allows you to get the best marketing mix for your organization.
uot;system-readmore" />
More about Fundraising 2.0.
SugarBush's Fundraising 2.0 leverages the Internet, social media, digital media and marketing automation to help organizations build awareness for their cause and improve fundraising effectiveness. Additionally, Fundraising 2.0 can help you achieve the following:
- Reconnect with donors and non donors with relevant content driven by data you have previously collected.
- Capture and profile for new data to get visibility on the moment that influences their decision to donate.
- Engage in a meaningful way leveraging social media, your alumni portal, past giving and events to build on the relationship.
- Automate to reduce staff time spent on marketing with automated solutions that measure gift giving and overall fundraising success.
- Increase Giving and optimize giving by measuring online, and offline initiatives.
- Measure and track all interactions for cross-channel marketing to build best practices that increase effectiveness and repeatable ROI.
Learn more how SugarBush can increase effectiveness by delivering metrics and analytics to help you gain visibility on your cross channel marketing efforts with Fundraising 2.0. Contact us to learn more
