Use Automation to Identify Student Concerns

Most marketing resources and dollars are spent on generating new student enrollment. But growing and maintaining enrollment is just as much about retaining existing students as it is attracting new ones. Student retention is a missed opportunity for many institutions, yet it is mission-critical to maintaining your mission and profitability. It doesn’t have to be complex or costly, and you can still improve your response to student concerns, right along with your retention rates.

Maximize automated student communications.
The SugarBush Flow Designer allows retention coordinators to implement standardized and flexible automated communications, up to six months in advance. Timetables can be adjusted to fit virtually any schedule, maximizing automation and freeing up admissions' resources for face-to-face communications.

SugarBush's retention automation solutions are easy to implement, maintain and monitor, and they allow users to experience the following advantages:

• Increase retention rates with automation of communication and integration of social media tools
• Reconnect and engage students to drive them to on-campus events, groups, extra curricular activities, and keep them informed of critical dates
• Impact students with one-to-one, relevant communications based on student profile, interaction and behavior
• Identify at-risk students and connect them with the proper staff member to interact with them individually
• Leverage student profiling to capture additional data about student needs, interests and concerns
• Measure and monitor to build best practices that improve retention rates

Learn how your institution can engage students in a relevant way to increase the effectiveness of your retention marketing efforts. Contact us to learn more