Acquire New Customers…and Cross-Sell The Ones You Have

The success and viability of any organization relies heavily on acquiring new customers and selling new products to existing ones. SugarBush helps you leverage three major business strategies to meet or exceed your strategic objectives. Relevant communications, innovative marketing technologies and closing the loop to sales. Let's take a look at the importance details of these strategies:

Relevant communications increase response.
In this mass media marketing world, one-message-to-all is not working like it used to. Recipients are ignoring static one-message-to-all communications. Relevant communications are increasing response rates 3-5x over traditional methods. There are many types of relevant communications that can be effective. Here are the details that relevant communications can overcome:

• Personalization - 20% lift: Adding a persons name to a relevant communication
• Right Individual - 2x lift: Is this the right person?
• Right Message - 5x lift: Do your prospects already use this type of product or service? Is this info based on personal preferences or purchasing behavior?
• Right Time - 10x lift: Is this offer trigger based on an event in the buyer's process?
• Learning - 20x lift: Measuring the effectiveness of your campaigns and leaning best practices to build a repeatable and predictable ROI

Innovative marketing technologies.
SugarBush has developed a number of innovative marketing technologies for small and medium businesses that are currently being used by fortune 1000 organizations. These technologies allow our customers to enjoy maximum visibility on key measurables, allowing us to build predictable and repeatable return on investment for your sales and marketing initiatives.

With SugarBush, customer attraction and retention is optimized through leveraging technologies like these:

Lead Management – Sales and marketing efforts are precisely aligned, which allows delivery of more qualified leads and keeps your prospect pipeline thoroughly illuminated.

Web 2.0 Development - A comprehensive, turn key Web 2.0 platform provides the infrastructure to SugarBush's web implementation process. It’s complete with all the functionality you need to maintain, deploy and manage your website, and it’s user-friendly enough to turn any computer novice into an IT expert.

Event Management – SugarBush automates and simplifies the promotion, registration and management of multiple sales and marketing-oriented events.

Marketing OnDemand – Your distribution network, sales channel partners and resellers are all aligned through SugarBush's Marketing OnDemand program. Marketing OnDemand ensures that marketing materials, templates and strategies are standardized and universally available throughout your entire sales and marketing organization.

Cross-Channel Marketing - Multiple channels are easily managed, individualized, measured and tracked through SugarBush's cross-channel marketing platform.

Mobile Marketing - Customers and prospects are given fresh new outlets to keep them informed about your products and services, in a way that lets them stay on the go without missing what your business has to offer.

Email Marketing – Simply generating “more” leads is not enough. Truly effective marketing means generating more qualified leads. With SugarBush, email marketing is enhanced through automation, and your communication efforts are made significant by our directed programs that are tailored to areas of interest for your customers and prospects.

Direct Marketing - Relevant direct marketing delivers higher results than many other print-based marketing alternatives. Our direct mail programs are highly individualized, making them 3-5 times more effective than “shotgun” mailings that try to make up for lack of relevance by casting a wide net.

Social Media Marketing – SugarBush integrates social media outlets as part of the overall strategy to connect, listen to and learn about the needs of your customers and prospects. Social networking has been described as the fastest-growing way to get your message out to wide cross-sections people with diverse interests. SugarBush is well-versed in taking advantage of what social media marketing can bring to your business.

Search Engine Visibility – With SugarBush, you get maximum leverage out of dynamic Web 2.0 and CMS technology to increase the visibility of your business with all the major Internet search engines.

Closing the loop to sales.
Meeting your strategic objectives is precisely where the rubber meets the road. SugarBush customers can measure the exact cost of every marketing channel and compare it to the value of the business the investment ultimately generates. This provides a direct way to close the loop to sales, and it facilitates the development of best practices to improve sales and marketing ROI.

The SugarBush approach to closing the sales loop can be simply outlined as follows:

• Inquiries are taken from their infancy stage to closed business quickly and efficiently
• Total revenue per marketing channel is clearly and constantly reported
• Clear recognition of effective versus ineffective media is established
• Ineffective strategies are redesigned or replaced with new more effective programs
• Best practices in multi-channel marketing are continuously implemented
• Sales and marketing integration is continuously improved
• Ultimately, new customers are acquired and existing ones are retained

Learn how your organization can spend more time meeting your strategic mission and goals, while increasing relevancy, leveraging marketing automation and reducing overall costs. Contact us to learn more