Email Marketing That "Closes More Deals"

While traditional email strategies measure “click-throughs” and “opens,” SugarBush does much more. We deliver an individualized email marketing experience that is automated, nurtures inquiries, scores leads based on activity, and generates qualified leads for your sales professionals to help "close more deals"'.

Automation and trigger emails saves time.
We see email marketing as an event that should deliver more opportunities to organizations, and higher ROI than companies are currently getting. Instead of a “let’s do an email this month” approach, SugarBush automates email marketing with custom designed, pre-built tracks. As data about your prospects is collected, emails are triggered based on what prospects care about, so your message remains highly personalized and relevant. Over time, the SugarBush email marketing method allows you to profile your prospects and shape the next steps of the overall integration of your sales marketing strategies.

Drive qualified leads for sales.
Data on prospects is captured in real time to learn where they are in the buying cycle. Leads are graded according to their value, with A-B leads being passed to sales, while C-D leads can be nurtured for future opportunities. All email marketing activities for customers and prospects can drive qualified lead triggers to your sales department at virtually any stage of interaction.

Create, manage and analyze multiple email marketing campaigns.
SugarBush can help to optimize the effectiveness of your email marketing by:

• Improving email response rates with relevant messaging that is personalized and targeted
• Capturing meaningful data with progressive profiling
• Pre-building email flows and automating email marketing without losing the personal touch
• Nurturing leads for sales based on customer-defined scoring rules and grading
• Delivering more qualified A-B leads to your sales department
• Converting responders' preferences into revenue

With SugarBush, email marketing can deliver more effective and deliver increased ROI. Learn more about SugarBush email marketing strategies and technology solutions. Contact us to learn more