More Qualified Leads, Faster Marketing ROI

SugarBush delivers proven lead management processes that are designed to maximize the value of your marketing expenditures. With our innovative technologies, sales leads are properly qualified and nurtured based on fit and behavior. Prospects who are ready to buy are passed to sales. Prospects not prepared to buy are nurtured until they are ready.

Improving lead quality.
Good data is the starting point to optimizing lead quality. At SugarBush, we ensure that your data is thoroughly analyzed, cleaned, and de-duped, delivering the Unified Data Record (UDR). The UDR allows us to have only one record per inquiry, regardless of the specific marketing campaign that identified each individual target. There are no duplicate communications. As a result, precision-targeted, relevant communications are delivered and one central, unified message reaches your intended customers and prospects.

Capture data & drive prospects through the sales funnel.
Once your data is clean and we have the Unified Data Record implemented, we can now begin profiling prospects to capture meaningful data. Learning where prospects are in the buying cycle is key, and this knowledge directs the sales process to drive prospects through the sales funnel. Cross-channel and multi-channel communications can then be automated to move prospects through the various sales stages. Next, digital media strategies are employed, utilizing assets like white papers, product solutions, free downloads, and webinars, among others.

Lead scoring, grading and nurturing.
Data on prospects is captured in real time to learn where they are at in the buying cycle. Leads are graded according to their value, with A-B leads being passed to sales, while C-D leads can be nurtured for future opportunities. All email marketing activities for customers and prospects can drive qualified lead triggers to your sales department at virtually any stage of interaction.

Marketing and sales departments get valuable sales pipeline visibility.
SugarBush Provides essential measurement and insight on programs that directly contribute to the success and improvement of your marketing campaigns. With just a few clicks, managers can see what's going on with all marketing channels, and they can choose to view by salesman, campaign interaction, behavior, territory and more.

Leverage SugarBush's lead management solutions to:

• Increase leads and improve lead quality
• Increase leads with relevant and conditional messaging
• Improve the quality of leads for sales
• Capture data with progressive profiling to understand when prospects are ready to buy
• Pre-build emails flows to automate email marketing
• Gain insights and visibility for marketing and sales
• Acquire more customers with A-B Qualified leads

SugarBush offers a variety of Marketing Management Solutions that are designed to increase not only the number of qualified leads, but also their value.

Learn more about SugarBush lead management strategies and technology solutions. Contact us to learn more