Enhance Your Web Presence With SugarBush Web 2.0

There’s no longer any need to settle for a static (translation: boring) web presence. Now, with SugarBush Web 2.0, your connection to your customers becomes rich and dynamic, with a Content Management System (CMS) that is customizable and truly as customer-facing as it gets.

Keep your content fresh.
SugarBush provides a complete platform with all the functionally you need to create, deploy and manage your website with little or no expertise. With the click of a mouse, you can prevent losing customers to your competition by avoiding stale and outdated information. Just one simple login from your home page is all you need to have total control of your content. And by allowing specific departments or individuals within them to champion their own content sections, you fashion a sense of ownership that will keep the content on your website as bright and creative as possible.

Leverage customer-facing social media tools.
Even non-technical personnel can create, edit and publish web pages, blogs, polls, RSS (Really Simple Syndication) feeds, and other social media features with ease. Everyday webpage items like menus, links, videos, images and text are all easy to create, edit and manipulate with SugarBush Web 2.0.

Gain deeper insight about your customers and prospects.
SugarBush Web 2.0 fosters meaningful interaction with your customers, allowing real conversations that can help you to understand what they care about most. Strategies and mash-ups (mini-applications designed to do very focused tasks) are integrated to capture, track and analyze leads from your website, resulting in more qualified opportunities for your sales department.

Increasing website visibility to capture more interest.
While an effective SEO (Search Engine Optimization) strategy will always be required, SugarBush Web 2.0 applications are indispensable when it comes to increasing your web visibility. All content on your website is automatically and continuously indexed with every major search engine. You get visibility with keywords on your website, and with proper implementation of keyword strategies, today’s simple blog entry becomes front page visibility tomorrow.

Here are some of the details we consider when developing your web 2.0 deployment:

• Strategic needs analysis to develop website and page strategy
• Connect Web 2.0 solutions to marketing strategic objectives
• Align current marketing and sales programs
• Build lead acquisition, nurturing and process strategies
• Develop scoring and grading rules for leads
• Convert responders preferences into qualified opportunities
• Design strategic measurement and monthly reporting

Learn more about how SugarBush Web 2.0 can increase your website visibility and help you continue the conversation to engage your customers and prospects. Contact us to learn more