Drive New Demand for Your Products and Services

The pressure is continuously increasing for marketers to contribute to their sales department's bottom line. Company stakeholders are demanding that businesses grow market share and improve operational efficiencies through more effective marketing. Our Campaign Manager lead management solution was built to help marketers improve marketing processes, provide campaign measurement, drive demand, and support sales with qualified leads that are prioritized and tracked.

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Reach New Customers With “Microsoft Tags” Technology

Using Microsoft Tags (MS Tags) technology, the experience of mobile communications users is greatly enhanced. By eliminating the need to type lengthy URL’s, MS Tags allow your customers and prospects to connect with your website, product page, or microsite in a streamlined and easy way. Users can simply scan a picture with their cell phone camera, and the MS Tag takes them directly where you want them to go.

Extraordinary digital experiences that connect customers to your brand.
Your customers and prospects can interact with your products and services in new and exciting ways that drive traffic and enhance awareness of your brand. MS Tags, properly implemented through SugarBush's suite of marketing management solutions, can also bring you the following benefits:

• Optimize effectiveness of promotional efforts by directing prospects to microsites and product pages
• Increase the number of authentic leads for your sales department
• Integrate offline and print media with physical, promotional items and make it consistent with online and mobile marketing initiatives
• Track and measure MS Tag scans and click-through activity for cross channels
• Expand brand awareness, and your customer list, through relevant and innovative communication

Make your offline media and your mobile marketing campaigns more effective, immersive and measurable through SugarBush's suite of marketing management solutions. Contact us to learn more

Interact with Your Customers using “Quick Response Codes.”

Quick Response (QR) codes are a simple, convenient way to connect with your customers through their mobile devices. Utilizing a two-dimensional bar code, your customer simply scans the QR code with a cell phone camera, and they are instantly connected to the page you want them to see on your website. It’s a great avenue for getting high-impact communication started with your customers and prospects while taking full advantage of today’s mobile web technology.

Precision directed, one-to-one communication.
Personal communications through a fast and simple channel is made possible through leveraging QR code technology. SugarBush specializes in mobile marketing strategies and solutions, including using QR codes to facilitate instant communication with customers and prospects. Additionally, you can expect the following advantages and benefits by using SugarBush QR code solutions:

• Maximize promotional efforts by directing prospects to microsites and specific product pages
• Increase response rates through targeted, relevant communication driven by QR code use
• Maximize the potential of your mobile marketing initiatives
• Allow customers to track details about your brand and transfer useful information using QR codes
• Track and measure QR code scans and click-through activity for cross channels

Make print media interactive and consistent with online media Reach as many people as possible, as easily as possible, through QR codes that will help you optimize the effectiveness of your mobile marketing strategies. Contact us to learn more

Automate & Simplify Promotion, Registration & Management of Multiple Events

Hosting one promotional event may be manageable by anyone’s standards. Multiple events occurring in the same time space, however, can become quite complex. SugarBush Media Solutions' event manager technology automates and simplifies the management of multiple events, from promotion through participation - for everything from webinars and seminars, to trade shows, conferences, training sessions and more.

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Standardize Marketing and Champion Your Brand

Marketing executives today are improving the marketing function by standardizing efforts wherever possible. SugarBush's Marketing OnDemand helps marketers leverage technology to maximize efficiency and empower those closest to have access to marketing content when and where they need it.

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Individualized, Relevant and Measurable - Cross-Channel Marketing

As senior executives continue to demand more and more from their marketing spend, marketers are moving from a typical push marketing strategy and achieving greater success with cross-media marketing campaigns. The SugarBush Smart Microsite solution was created to help marketers optimize cross-channel marketing, increase market share, deliver more qualified leads for sales, and build best practices that deliver a repeatable and predictable ROI.

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