Individualized, Relevant and Measurable - Cross-Channel Marketing
As senior executives continue to demand more and more from their marketing spend, marketers are moving from a typical push marketing strategy and achieving greater success with cross-media marketing campaigns. The SugarBush Smart Microsite solution was created to help marketers optimize cross-channel marketing, increase market share, deliver more qualified leads for sales, and build best practices that deliver a repeatable and predictable ROI.
Metrics give deep insights and visibility that drive better decisions.
Successful cross-channel marketing campaigns are up to 3-5 times more effective than traditional methods. And with SugarBush's Smart Microsite technology, management gets expanded reporting metrics that offer the best possible vantage point from which to evaluate marketing results. Here are a few more of the advantages you can expect:
- Increase effectiveness: Easily quantify your cross-media marketing campaigns and ROI, and focus your efforts on implementing the most profitable and actionable tactics
- Drive better leads to sales: As prospects move through the different phases of your campaigns, only qualified leads based on select criteria are triggered and sent to sales in real time via mobile, PDA, email, or FTP.
- Nurture leads to accommodate long sales cycles: A strategic nurturing process will determine if and when a lead is sales-ready, and pinpoint each prospect’s current buying cycle stage
- Smart dashboard & analytics: You and your team can monitor all of your campaigns in real-time so you optimize A-B lead testing & grading, messaging, visibility, and measurement of all your marketing efforts
- Support your value proposition: Deliver individualized messaging, relevant content and imagery, supporting the customer’s need for your product or service
- Allocate resources and budgets: Make informed decisions based on optimum metrics. Marketing that is not working can be eliminated, and more effective marketing can be leveraged into achieving strategic business objectives.
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