Drive New Demand for Your Products and Services

The pressure is continuously increasing for marketers to contribute to their sales department's bottom line. Company stakeholders are demanding that businesses grow market share and improve operational efficiencies through more effective marketing. Our Campaign Manager lead management solution was built to help marketers improve marketing processes, provide campaign measurement, drive demand, and support sales with qualified leads that are prioritized and tracked.

Align marketing and sales efforts with precision lead management.

At SugarBush, we’ve developed advanced marketing management solutions that are designed with predictable, repeatable ROI in mind. We can help improve what works best in your marketing program, delivering better results by providing technologies and solutions like these:

• Lead generation: Capture leads from all cross-channel and multi-channel campaigns to one Unified Data Record (UDR), which means there is no duplication of records
• Lead improvement: Capture critical information on leads such as job function, business problem, and competitive information to improve lead quality and reduce sales preparation time
• Lead qualification: Rank, score and grade leads to deliver only A-B opportunities to sales and maximize sales productivity
• Lead trigger: Automate the processing and distribution of leads in real-time by salesperson, territory or specialty
• Lead nurturing: Automate relevant communications to qualified prospects by salesperson or company to properly nurture leads who are not currently ready to buy, ultimately building predictable future sales opportunities
• Lead measurement and reporting: Track and report on all marketing results including leads and campaigns, and close the loop from first inquiry to the sale
• Lead budget: Maximize the effectiveness of your marketing spend by identifying waste in your  budget and focus on improving what’s working best

SugarBush's Campaign Manager solution can help you reinvigorate your lead management practices and leverage them into fast conversion from prospect to revenue.  Contact us to learn more